Archive for April, 2008

It's Not Who You Know, It's Not Even Who Knows You
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It's Not Who You Know, It's Not Even Who Knows You

You’ve heard the old saying, “It’s who you know,” and probably the modern variant on it, “It’s not who you know, it’s who knows you.” I’m here to tell you it’s not that, either. A big address book or an even bigger fan base is worth next to nothing unless those people will do one […]